Thewebgiants octo

The Web Giants

Experts from the OCTO community

In the US and elsewhere around the world, people are reinventing the way IT is done. These revolutionaries most famously include Amazon, Facebook, Google, Netflix, and LinkedIn. 

We call them the Web Giants. 

This new generation has freed itself from tenets of the past to provide a different approach and radically efficient solutions to old IT problems. Now that these pioneers have shown us the way, we cannot simply maintain the status quo. The Web Giant way of working combines firepower, efficiency, responsiveness, and a capacity for innovation that our competitors will go after if we don’t first

About this publication

Now that these pioneers have shown us the way, we cannot simply maintain the status quo. 

The Web Giant way of working combines firepower, efficiency, responsiveness, and a capacity for innovation that our competitors will go after if we don’t first. In your hands is a compilation and structural outline of the Web Giants’ practices, technological solutions, and most salient cultural traits (obsession with measurement, pizza teams, DevOps, open ecosystems, open software, big data and feature flipping). 


Written by a consortium of experts from the OCTO community, this book is for anyone looking to understand Web Giant culture. While some of the practices are fairly technical, most of them do not require any IT expertise and are open for exploitation by marketing and product teams, managers, and geeks alike. 

We hope this will inspire you to be an active part of IT, that driving force that transforms our societies